...a lie - "In a campaign set to start Thursday, the U.S. arm of Sony Ericsson Mobile Communications Ltd. will take "guerrilla" marketing to a new level. Its goal: to get consumers to pay attention to the new T68i, a mobile phone that can double as a digital camera.
In one initiative, dubbed Fake Tourist, 60 trained actors and actresses will haunt tourist attractions such as the Empire State Building in New York and the Space Needle in Seattle. Working in teams of two or three and behaving as if they were actual tourists, the actors and actresses will ask unsuspecting passersby to take their pictures..." (from The Wall Street Times, and there is more, so do follow the link)...
Baudrillard, eat your heart out, your life has become such a simulcra that it now features advertisers paying for product placement.
