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(March 10, 2003)


coercion with a smile...





The best site I've seen for a while is Anxiety Culture, an effective mix of insight and fun on a "work/consume/die" kind of theme...sample quote:

"Marketing and PR people are aware of the western cultural bias towards ‘self-determination’ (ie individualist self-control). They know we’re more likely to yield to their persuasions if we believe we’re personally in control and not being coerced – when we sense coercion we respond with resentment and resistance. Corporations and government thus make frequent use of self-determining words (eg ‘opportunity’, ‘incentive’ and ‘challenge’) as tools of resentment management.

The technique is to let you believe you have a free choice – when, in fact, all you have is a dilemma (a “free choice” implies at least one favourable option; a dilemma means each option is unfavourable). The language of the typical workplace is saturated with self-determining words, which hide coercion by disguising dilemmas as choices. In such environments, employees may actually come to believe they are performing repetitive, mindless tasks eight hours a day, out of personal choice, rather than economic dilemma..."

...and they have some great screensavers...



posted by Unknown 22:32
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